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通过你的文章来进行“病毒性营销”
作者:Cody Moya / 翻译：W3POP.COM 翻译/整理:w3pop.com 发布:2007-04-28 浏览:4568 ::
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You've probably heard of viral marketing. It's a form of marketing that spreads in a manner similar to real viruses or email viruses - the idea is that just as it's easy to catch a cold, it's easy to catch an idea.
你可能已经听说过“病毒性营销”这个字眼了。它的营销方式就如同真正的病毒或email病毒扩散一样。之所以会运用这种营销方式，就因为它就像感冒一样让人感觉到非常普遍。
Viral marketing uses existing social networks to spread brand awareness, a new idea, or news about a new product. And when used properly, the marketed idea spreads more and more rapidly. It depends heavily on generated excitement; for instance, when Star Wars fans heard about the last movie in the series coming out, it took hardly any time to spread from one end of their gossip networks to the other.
病毒性营销使用了现有的网络来加强人们的品牌意识，推销一种新思维以及新产品信息。如果使用得体，那么市场观念将会非常迅速地进行传播。它主要是依靠所产生的流行刺激人们的神经从而实现推销效果。举个例子来说，“星球大战”的影迷们听说该电影续集中的最后一部已经上映，因此，人们肯定会在互联网上相互谈论这部影片。
You can leverage the ideas and principles behind viral marketing to increase your online sales, particularly if you are focused on a small niche market that you know well.
你也可以使用类似于“病毒性营销”的观点和方法来增加你的在线销售量。特别是，如果你把精力集中在你较为熟悉的小环境市场中时，效果会非常好。
First, The Article
首先，考虑一下使用的文章
The most important part of your strategy is the development of the viral package. That's your article, and you want it to spread to as many people as possible. You must make it exciting. You must make it attractive enough for others to share it with their friends, and the friends with their friends. And you must make it available.
你的战略中，最重要的部分是发展“病毒包裹”，其实这个“病毒包裹”就是你写的文章，你应该尽可能地向更多的人宣传它，使它流行起来；你还必须让变得相当有吸引力，从而可以使读过该文章的人将这篇文章给他的朋友分享，这样朋友传朋友。你必须把它利用起来。
The article is just the carrier of your personal information, don't forget. The package is important, but your personal information is the one vital piece of the article.
不要忘了在文章上面写上你自己的个人信息。虽然这个“病毒包裹”很重要，但是你的个人信息也是整篇文章中的一个重要的组成部分。
Your article can be about anything that excites your niche community. If, for instance, you are selling things to dog breeders, news about a new breed of dog could be very exciting. Important information about a communicable doggie disease is also going to spread well, though you must be certain to end on a caring and positive note. If you're marketing to submariners, an interview with Tom Clancy would be a hot item.
你的文章中可以包含那些能够激起你身边的小团体兴趣的内容。举个例子来说，如果希望将东西卖给养狗的人，那么关于狗的新品种的话题就会使他感兴趣；关于狗传染病的重要信息也可以起到推广作用，但你必须保证最终的结局是正面积极的；如果你希望把产品推销给潜水艇成员，那么Tom Clancy[汤姆·克兰西：著名的潜艇专家]将会是一个热门的话题。
Ideally, your article should be a timely and an un-covered piece of information, but the hot news isn't always there when you're ready to start viral marketing. What you can do instead is use an article that has wide interest but addresses a topic that hasn't been fully covered yet.
从理想的角度考虑，你的文章必须是与时俱进、完全公开的信息。但是，当你开始从事“病毒性营销时”，热门新闻总会立马被你发现。那么，你该如何找到能够替代热门新闻并且还不为人所知的内容呢？
Second, Spread The News
第二点，宣传新闻
Once your article is ready, with your intact name and a hyperlink to your site at the bottom, you're ready to get it out to the public. You can start by posting it on your site and referring to it in your blog; that often generates interest. If you go to any popular web forums, you can also spread your news there, with a link back to your site where the article is.
当你的文章已经准备好了以后，在文章的底部写上你的联系方式和网站的URL，然后就准备公之于众了。你可以把它放在你的站点上或是博客上，这通常会引起别人的兴趣。你也可以去较为流行的论坛上宣传这些信息，然后在文章的上面加上一个站点超链接。
You should definitely place your article on the ultimate viral marketing tool: an article directory. Article directories are repositories of free articles webmasters may download and include on their own websites free of charge; the hitch is that the article must be unchanged by the person downloading it, and it must retain the resource box, a section with the author's name and a URL link back to their web site. By uploading your article to one of these databases, you can encourage it to spread to people you don't even know.
你应该直截了当地使用病毒营销工具：文章目录。文章目录就是文章的仓库，网络管理员可以免费下载和添加它。容易出现问题的一点就是，当人们下载它时，它不能有所变动，并且，它必须返回原表框内容和作者的姓名以及站点链接。通过把文章上传到数据库，你就可以进行大众化推广了。
Third, Be Patient
第三点，耐心等待
Your viral marketing article is probably a slow-acting virus; you won't see results right away. Instead, you'll find that you have to wait, sometimes a significant amount of time, for anything major to happen to your site. But you may notice fairly quickly your number of website hits going up. You may also be told about your own article by someone in your niche market community; that's always fun!
用于“病毒性营销”的文章可能是一个慢性作用的病毒，你不会马上就看到结果。相反，你会发现，你必须等待一段时间，有时可能是很长的时间，才能看到站点上所发生的变化。但是，你要注意的一点是，慢慢地，你网站的点击率就会稳步快速的提升，并且，你还可能会听到那些看过你文章的人的声音：这些文章总是那么有趣。
But the best thing you can do while you're waiting is to develop another article to build into a viral marketing package, repeating everything you did with the first one. A lone virus doesn't spread very well, but if you can send out several viruses in succession, you may start seeing a significant boost in the number of customers coming to your site. Please always remember, the internet is a great marketing tool.
但是，在等待期间，你最好加紧创建另外一篇用于“病毒性营销”的文章，以便于以后替代第一篇文章中的内容。一个孤立的“病毒”不会起到多大的传播效果，但是，如果你连续发出多个“病毒”，那么你可能马上就会发现站点的访问量在节节攀升。所以，请把这些“病毒”准备好吧。请永远记住，兴趣是最好的营销工具。
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