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创建有效网站的5条建议 
Although I wouldn't call myself a website design guru, I know what works and what doesn't in creating a successful website. I'm a super-fast learner, and I want to pass on my knowledge of website design to you, in only a few short paragraphs. Of course this isn't meant to be a full-fledged course on website design -- I hope to tell you the main things that you should be doing to design an effective website.
尽管我不认为自己是设计专家，但我了解什么内容有价值，什么内容没有价值。我曾经快速掌握了这些设计知识，现在我想把这些网站设计知识介绍给大家，下面分几个小段阐述。当然，这并不是网站设计的全过程，只是设计有效网站的主要内容。
First of all, what determines whether or not your website is "effective?" Whether or not your visitors come, are pleased by what they see, and return! And, whether or not they feel your website is excellent enough to tell their friends about, write about in their ezines, or submit to any of the "Best of the Web" awards out there is a good starting point. Here are the things that your website absolutely MUST HAVE to be successful in the home business world ．
首先，决定网站是否有效的内容是什么呢？网站内容有价值，用户会进行回访；网站设计合理，用户就会对网站进行宣传：告诉朋友，在电子杂志中介绍、或者把网站评为“最佳网站。成功的网站必须具备以下几个条件。
1.) An easy-to-understand navigational system.
1.)容易理解的导航系统
Can your visitors get around easily, or are they easily lost? Do you have a link to get back to your home page and/or "table of contents" on EVERY page or only a select few? What if someone decides that your website is so great they decide to link to one of your secondary pages?
网站访问者容易找到内容呢，还是容易迷失呢？所有网页是否设置了与首页或者目录的链接呢？如果某些访问者感觉网站很有价值，能否容易地进入二级页面呢？
Ten times out of eight, other Webmasters WON'T tell you when they've linked to you. So, if they link to a page that isn't connected to your home page ... how are they supposed to find it?? It doesn't occur to most people to take the base of the URL they've visited. 90% of the time, you've just lost a potential customer.
很多情况下，用户不会首先登录网站主页，如果这些二级网页不能与主页链接，用户应该怎么办呢？ 大多数用户不会利用URL，所以90%的情况下，你会流失潜在客户。
2.) Your name and email address listed on your website.
2）网站中出现姓名与电子邮件地址
Having an email address is just not enough. Who are your visitors supposed to address their mail to, and exactly WHAT are you hiding from?? What's the point of NOT putting your name on your web pages? Do you just forget, does it not occur to you, or are you afraid people are going to be able to figure out where you live and come stalk you just by having access to your first and last name??
仅仅出现电子邮件地址还不行，访问者希望联系的对象是谁呢，网站隐藏了什么呢？为什么没有出现你的姓名呢？你是忘记了，还是害怕被别人了解姓名之后，会被查到居住地址呢？
Whatever the reasoning, it's absolutely ridiculous. Not having your full name plainly listed on your website is ruining your credibility and the credibility of your business. So, let me break it down for you ...
不管什么原因，都不应该出现这种情况。如果网站中没有出现姓名，网站信誉度、产品或服务的信誉度就会消失，因此，避免出现此种错误。
JUST DO IT! If you don't plan to list your full name and email address on your website as the BARE MINIMUM, you may as well pack it up now and call it quits.
如果，不希望在网站中出现姓名与电子邮件地址，你最好现在就停止网站营销。
3.) A compatible screen size for most, (if not all), browsers.
3）保证大多数浏览器的兼容性
800x600 pixels is an ideal standard for your web pages. You can control the width of your website by using tables, and setting the width of the outer table to the maximum size. So in this case, you'd set the table width to 600 pixels. If you're using percentages instead of straight pixel width, set the percentage to no more than about 85-90%.
网页的理想尺寸为800x600。你可以利用表格控制网站宽度，把外部表格的尺寸设置到最大，因此，表格的宽度最好设置为600像素。如果利用百分比设置表格宽度，就要在85%-90%之内。
4.) A reasonable background image and color scheme.
4）合理运用背景图片以及颜色
Those orange and green backgrounds with bright red text are just NOT with it -- no matter what the amateurs say. Stick to a background/text color combination that's actually READABLE. That makes sense, right?
橙绿色背景下，出现大红色文本，绝对是不合理的设计方案。网页背景与文本的颜色搭配，要令文本容易阅读，这样才有价值，对不对？
If you have to squint just to read the words on your pages, your background is WAY out of line, and your site needs a major color scheme makeover! Use BLACK text, or very dark colored text on a WHITE or very light colored background. Save the white on black backgrounds for pages that DON'T have a lot of text on them.
如果网页文本与背景颜色搭配不协调，你可以使用黑色或深色文本，白色或浅色背景。网页最好避免出现黑色背景、白色文本。
But, if you feel that you absolutely MUST have those stars, triangles, or dinosaurs cluttering up your background, make sure that you set the image as the background for the page, and put a plain WHITE table on every page that will contain text. If done right, this can be a very pleasing addition to any web page.
如果你觉得网站背景中必须出现各种复杂图形，那么务必确保合理安排，在所有网页中设置包含文本的空白表格，这样的网页设计会更加吸引用户。
5.) Use mood colors.
5）利用带有感情色彩的颜色
This one isn't mandatory, but it can be helpful when setting the tone of your website. For example, green is usually referred to as a "concentration" color. So, on pages that have a lot of text, use a green background pattern (with your text in a white/light colored table) or green highlights throughout the page. But, be careful ... dark green is seen as a money color, while the regular, "standard" green is the concentration color.
这条建议对设定网站感情基调很有帮助，但不是强制性的，例如，绿色容易让人集中精力，所以如果网页中文本内容多，可以利用绿色背景（白色文本或者出现在淡色表格中的文本），或者把网页主调定位绿色。但是，设计时还要注意，深绿色被认为是金钱的颜色，只有“标准的绿色”才是令人集中精力的颜色。
You can use color to your advantage in website building, to make your visitors feel energized, relaxed, focused, more ready to make a purchase, or almost any other effect. You're only limited by your imagination! (And, of course ... color blindness.) ;-)
网站建设中，使用的颜色应该可以令访问者有精力、很放松，可以更加关注网站内容，增加购买的几率，实现网站目标。但有时，想象力会限制你的发挥（当然，对颜色不敏感或者色盲都会限制你的发挥）。
If you follow those five basic website design tips outlined above, designing your first website (or touching up an existing one) shouldn't be such a horror! Read all of the website design articles that you can to get a good working knowledge of design.
如果遵循以上5条网站建设意见，首次构建网站或者修改现存网站时就不会出现类似的错误。你可以阅读网站设计文章，获取大量设计知识。
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