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网站营销中容易出现的错误 
Does your Web site make any of these mistakes? Any of these mistakes will reduce your Web sales.
你的网站是否存在以下错误呢？下面介绍的任何一种错误都会减少网站销售量。
Web Marketing Mistakes
网站营销错误
- Lack of valuable content. Without valuable content, there is no reason for visitors and buyers to return to your Web site.
缺乏有价值的内容。如果网站内容毫无价值，访问者、购买者不会再次登录网站。
- Missing or hard-to-find contact information.
缺少或隐藏联系信息。
- Trying to be everything to everyone instead of having a unique selling advantage.
网站希望吸引所有访问者，没有销售优势。
- Not providing an online order form. Make it easy to buy from you by providing several ordering options, including a secure online order form, an 800 number, and a fax number.
不可以进行网上订购。网站应该方便客户购买产品，可以采取安全的网上订购方式，或者提供免费电话号码、传真号码。
- Not accepting credit cards. Offer several payment methods, including major credit cards. The majority of sales will come from online orders paid with credit cards. If you are not accepting credit cards online via a secured server, you will lose sales.
不支持信用卡支付方式。网站应该提供多种支付方式，包括利用信用卡结算，否则会减少销售量，因为大部分消费者采取网上订购的方式，利用信用卡结算。
- Lack of keywords in your Web content, page titles, and description. This will result in poor search-engines positioning.
网站内容、网页标题、内容说明中缺少关键词，这样的网站在搜索引擎中不会有好排名。
- Me-oriented content/copy vs. content that benefits the audience.
网站应该重点满足受众需要，而不能以自我为中心。
- Content to satisfy the ego of the company CEO, developer, designer, or programmer vs. customer-focused copy.
网站内容应该能让消费者获取有价值信息，而不能以满足CEO、开发者、设计者、程序师的主观意愿为目的。
- Starting a page with "Welcome to my Home Page" instead of providing a benefit-oriented headline. For example, "
网站首页应该出现吸引用户注意力的标题，比如说，提高网站信誉度，增加网站销售量的8种方法。避免出现欢迎页面。
- Faulty links.
错误链接。
- Slow-loading pages. Prospective buyers won't wait for your pages to load.
网页下载速度慢，潜在购买者会因此离开网站。
- Typos. You'll loose credibility.
避免出现排印错误，否则网站信誉度会降低。
- Splash or entry pages (home pages with animation) visitors have to click on to enter your site instead of indicating what your site is about.
避免出现进入页面（利用图像设计的主页）。访问者需要点击此页面进入网站，而不能直接了解网站内容。
- Frames can be hard to navigate. They are not supported by older browsers, are difficult to bookmark, print, and are difficult to index for search engines.
框架难以操作。稍旧一点的浏览器不支持框架，搜索引擎也不会对其作索引，并且框架很难编辑、打印。
Web Design Mistakes
网站设计错误
- Missing images.
遗漏图片。
- Underlined words/sentences that can be confused with links.
带有下划线的词语、句子与链接混淆。
- Curly quotes, curly apostrophes, and other special characters that are likely to be converted to some characters on some operating systems.
引号、省略号在某种操作系统下，可能会转化成其它符号。
- Pages that are wider than your visitors' computer monitors forcing visitors to scroll left to right.
网页宽度大，用户需要拉动水平滚动条。
- Background music on your home page. Visitors will be tired of hearing your music the third time they return to your home page in one session. Have a "Stop Music" button. If you are a musician and have music on your site, make listening to the music optional.
首页出现背景音乐。网站访问者登录网站后，如果反复（三次以上）听到背景音乐，就会产生厌烦情绪。网站设置“停止”按钮，如果你擅长音乐创作，并且在网站中设置音乐，你可以让访问者选择性聆听。
- Annoying pop-up windows (a message window that obscures the main page) that keeps coming up each time visitors return to the home page.
令人厌烦的弹出窗口（遮掩重要页面的信息窗口）会在访问者返回主页时出现。
- Flashing banners, animation, flashing scrolls, and features that can annoy visitors.
Flash横幅广告、动画图像、flash滚轴等内容，会妨碍访问者浏览网页。
- Irritating and distracting messages in the browser status line.
浏览器状态行中出现转移用户注意力的信息。
- Blinking text that won't show in most browsers.
大多数浏览器不支持的炫目文本。
- Under construction pages. Put your pages up when they are ready.
出现未设计完成的页面。网页制作完成后，才能上传到网站中。
- Blue background. Blue links, the stardard link color won't be visible on a blue background.
蓝色背景。蓝色是标准的链接颜色，如果出现在蓝色背景中，效果不明显。
How user friendly is your Web site? Think like a prospective buyer visiting your Web site for the first time. Your Web site will be successful only if you provide what your customers needs.
网站应该怎样做，才能受到用户的欢迎呢？假设：一位潜在消费者首次登录网站，网站能够满足潜在消费者的需要，这就说明网站成功了。
Give a positive impression with your Web site. Ask for feedback from a professional Web designer, customers, and business associates. Correct the problems. It will pay off.
网站形象要积极。网站可以收集设计者、消费者、合作商的反馈信息，认真总结他们提出的意见与建议。这些总结内容很有价值。
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