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3条帮助你成功创建“会员制营销”的方法
作者:B.Delepierre / 翻译：W3POP.COM 翻译/整理:w3pop.com 发布:2007-04-28 浏览:4765 ::
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For a lot of webmasters affiliate programs are the largest income generated by their website. Advertising revenue isn't always very high as only few webmasters generate thousands of pageviews a day.
对于多数网络管理员来说，”会员制营销”是网站收入的最大源泉。广告收益并不总是很高的，而且，仅仅只有少数的网站可以一天产生上千个页面请求。
Affiliate programs are a wonderful way to earn money as long as you keep some things in mind. Let me tell you the things I have learned the hard way using affiliate programs.
只要你紧记一些东西，”会员制营销”就会成为你赚钱的极佳途径。让我告诉一些事情，这是使用”会员制营销”最为棘手的方法。
When your site had been designed and you want to start using affiliate programs you probably wondered where to start. Presuming you know the principles of affiliate marketing , you still will be confronted with a lot of questions.
当你需要设计站点并在其中加入”会员制营销”时，那么你一定很想知道该从哪里着手。即使你对会员行销的原则了如指掌，你仍然会碰到许多问题。
1. Target is the keyword.
目标就是关键词
A very common remark that I hear from visitors is they don't know which programs they have to put on their site in order to make good revenue.
我听到来自于访问者议论最多的东西就是，他们不知道该把哪种”会员制营销”放置在网站上以获取不错的收益。
Know that the choice of your affiliate programs is the most important aspect of your affiliate marketing strategy. I sometimes see sites where the webmasters have put advertisements on their pages that I'm really not interested in. Lately I met a webtools site that promoted Italian clothes. It's useless to put ads on your site that people aren't interested in.
你要清楚，”会员制营销”的原则是你会员行销战略中最为重要的一个方面。你经常会看到网管将广告放在我并不感兴趣的页面。最近，我居然在以“网络工具”为主的站点上发现了推销意大利服饰的页面。这就是将广告放到了人们并不感兴趣的页面上的案例。
You don't know what their interests are you say ? It's simple !! They visit your site so they are interested in what your site has to offer. Remember this and exploit it ! Add offers to your site that are related to the content of your site. You will get a much better response than with non-targetted ads. continuing the example of the webtools site it would be much better to put an ad for a webhost than the clothing ad. Our site has a search-engine that lists over 1000 merchants. Just insert a key-word and you will find the most relevant merchant programs.
你难道不知道你该说些什么让访问者感兴趣的话吗？其实很简单。他们之所以访问你的网站就是因为你的网站有吸引他们的地方。请记住这点，然后深度发掘它！在网站中加入一些与你网站内容相关的请求信息。你将会获得更好的回应而不是无目标的广告。继续上面那个“网络工具”网站的案例。你应该放置一些与虚拟主机相关的广告，而不是那些服饰广告。我们的站点包含了一个容纳1000件商品的搜索引擎。你只要输入一个关键词，你就会找到与产品系统最相近的产品。
2. Get people to click.
让人们点击
Once you have chosen relevant affiliate programs you need to get as much people as possible to click the ad. It's important that people want to click the ad so don't start using popups or other forced clicks.
当你选择了相关的会员程序，你需要尽可能使更多的人去点击广告。最重要的一点就是要让人们自愿地去点击广告，而不是使用那些弹出式广告或是强制点击。
There are some tips I can give you to get more click-troughs :
在这里，我可以给你一些能够获取更多点击率的方法：
- Notice that text-links have a much higher click-trough ratio than advertising banners. Nowadays most surfers now that you are paid if they click on it and this will prevent them to click it sometimes. Text-links give the impression that these links are good additions to your site and you don't have any profit from it.
注意：文字广告通常比标志广告的点击率高。现在，如果那些网络冲浪者点击了你的广告，那么，你会获得相应的广告费，但有时，这也会阻碍他们点击。文本广告作为网站附加的连接效果，可以给客户带来深刻的映像，但是，你可能并不能从中获取利润。
- Don't be afraid to use more affiliate programs on one page, especially when you use text links. Stuff your page with interesting links and mix it with as much paid links as possible. Remember to put your paid links on top of your page so people will more likely be confronted with them.
不要担心在一个页面上使用多个”会员制营销”系统，特别是当你使用文字链接时。尽量在你的页面上将人们感兴趣的链接和收费链接放在一起。请记住，将收费链接放置在页面的顶部，这样的话，会有更多的人看到它。
- Market your affiliate program! Make sure that you convince your visitors that the respective service or shop is really a must for them. Be honest and tell it as if you were talking to a good friend
推销你的”会员制营销”系统！确保这些服务对你的访问者来说是他们真正需要的。你应该真诚地对你的客户诉说，就像对你的好朋友交谈一样。
- If the affiliate program that you promote offers the possibility to insert dynamic content, use that ! Statistics have proven that affiliate programs score much better if you can interact with it on the site you're at.
如果你推介的”会员制营销”系统包含可以插入动态内容的可能性，那么，请使用它！统计表明，如果你可以与你所在的站点进行交互，那么”会员制营销”系统将会表现得更好。
3. The Don'ts of Affiliate Marketing
”会员制营销”系统禁忌
Don't forget that you want your site to be reputable. That's why I can strongly advise you not to use following techniques to get more money.
不要忘记你的网站是一个让人感到比较规范的公司，这就是我为什么建议你不要使用下面的技术来赚钱的原因。
- Don't promote services that you don't want to be assiociated with. Some affiliate programs can be very questionable. Remember that your site will be associated with the links they provide. Make sure you use quality programs. If you are looking for quality merchants you can take a look at our top 10 where we have selected the merchants that are reliable and are good to make you money.
不要放置那些和你的站点不相关的问题。一些”会员制营销”系统是非常有争议的。请记住，你的网站应该和你所提供的链接具有一定的相关性。确保你使用的是高质量的程序。如果你想寻找高质量的批发商网站，你可以查看我们的“前10名网站”，在这个排名里面，我们选出了最可信赖的批发商网站，它可以使你安心的赚钱。
- Don't promote offers that are equal to your service or content of your site : Find as many complementary services to your site and add these merchant programs.
不要过多地提供那些与你的站点的服务和内容所等同的内容：尽可能地完善服务并添加这些批发商系统。
- Don't ever spam a service. This can give you a lot of legal trouble as you are promoting a third party. Aso you have to recall that your reputation on the internet will be ruined.
不要发送垃圾邮件服务。因为作为第三方的你，你将会面临很多法律的问题，而且你在互联网上的威信也会遭到破坏。
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