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创建网站的黄金法则
作者:作者：Robert Evans / 翻译：W3POP.COM 翻译/整理:w3pop.com 发布:2007-04-28 浏览:4512 ::
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Setting yourself up to earn a steady monthly income has to be a pre-requisite to your success online. There is no doubt that large sums of money can be made from selling products or services online.
能够为自己赚取稳定的月收入是在线经营成功的关键。毫无疑问，通过在线出售产品和服务可以赚取巨额利润。
With over 500,000,000 internet users (and that figure is already obsolete even as I write this) the potential for long term wealth is very high indeed.
互联网用户已经超过了5亿（当我写这份资料的时候，这个数字已经是过去的统计了），可见，互联网的长期财富潜力确实是非常巨大的。
This fantastic new medium has brought untold possibilities for the small trader operating in a niche market. In fact the internet is made for just that type of marketer. It therefore goes without saying that anyone with the desire, knowledge or ability to market just about any kind of product or service online is a potential millionaire in the making!
这个充满传奇色彩的新兴媒体带来了人们所无法预知的商业潜力，它为小型贸易商提供了用于从商的小生境。事实上，互联网就是为这种类型的销售商准备的。因此，即使你没有任何请求、知识或产品和服务的在线销售能力，你可以一圆自己百万富翁的梦想。
You are probably already aware of the importance of having a website to use as a focal point for any products or services you are selling.
也许，你已经开始发现，提升自己所销售的产品和服务的卖点是一件至关重要的事情。
But do you know the golden rule you should always keep in mind when building your site and making it ready to welcome all those potential buyers? This rule is - keep it simple!
但是，你知道如何创建能够吸引更多潜在客户的网站的黄金法则吗？其实这个法则很简单，就是“保持网站的简明性”。
When I started out with my first web site I broke this rule of simplicity by filling every inch of my Home Page with all manner of graphics and fonts. This slowed down the loading time. There were also a number of links to other web sites that took my visitors away from my site - and almost certainly they never came back.
当我创建第一个网站的时候，我也违反了这个简明性原则，我在首页的每个角落都放置了标志、图形和文字。这减缓了站点的下载速度，更何况，还有很多与我的网站内容类似的站点，因此，访问者都纷纷弃我网站而去，而且，他们几乎就再也不来光顾我的站点了。
It took me a whole eighteen months to realise that what I was doing was never going to work. When I now look at the websites I was promoting a year and a half ago I cringe. What possessed me to put so much effort into them! Because I really did work hard at putting them together.
我经历了整整18个月的时间才搞清楚我的问题出在哪里。在一年半以前，我就开始整改我的网站，当我看到现在这个整改后的站点时，我欣喜若狂。我的努力已经到了疯狂的程度。因为这确实花了我太多的心血在里面。
Take a good look at your own site. Pay very close attention to the following points:
仔细看看你的网站，好好主意下面这些要点：
* page design - navigation should be easy
页面设计 —— 导航条应该简明
* HTML - use of keywords in title and description meta tags
HTML —— 在标题或用于描述网页内容的“元标签（meta tag）”上写上关键词
* use of graphics - minimum number should be used relevant to the theme of the site
图形的使用 —— 尽可能少地使用那些与站点主题相关的图形
* use of text/fonts - black text on a white background works best
文本 / 字体的使用 —— 白底黑字效果最好
* hyperlinks - use the "target_blank" tag to ensure external pages open in a new window
超链接 —— 使用“target_blank”标签确保所有的外部页面在一个弹出的新窗口中显示
* reason for existence - is the purpose of the site clear?
存在的理由 —— 网站的目的是否明晰？
Believe me, when it comes to setting up a website that SELLS, you do not need stunning graphics, dynamic HTML or Java Script. These things could spell the end of your business! Especially when it comes to getting ranked on the major Search Engines. (Don't ignore these, they could be responsible for up to 80% of traffic to your site!)
相信我，当你创建以销售为目的的网站时，千万不要过于亲睐于使用图形、动态HTML或Java脚本程序。这些东西会终结你的所有商务活动！特别是对于网站在搜索引擎中的排名将更为不利。（不要忽略这点，它可以为你带来超过80%的流量！）
So, here is a summary of how your Home Page should be made up:
因此，下面试首页创建法则的概括：
* a maximum of 2 graphics and these must be central to the theme of the site
最多放两张图，并且都要紧扣网站主题
* about 800 words of text, including a list of benefits and a good description of what you offer
文本内容中包含800个单词，包括你所提供的产品或服务的优点和描述的列表。
* a clear navigation bar
一个清晰的导航条
* a color scheme that is consistent but not "glaring"
主题颜色分明，保持一致性，但是不要看上去太显眼
* any links to external sites should open in a new window
所有的外部链接都应该在弹出新窗口中显示
* try to avoid placing a graphic at the top of the page
尽量不要在页面的最顶端放置图形
* use Meta Tags that include one or two keywords in the title and three or four in the description
在标题的描述中使用包含1到2个关键词的“元标签（meta tag）”；在页面内容的描述中使用包含3到4个关键词的“元标签（meta tag）”
* try to keep the page under 20 kbs - 10 would be ideal
尽量保持你的网页以低于20kbs的下载速度就可以很流畅地浏览网页 —— 低于10kbs的话就非常完美了
And all other pages should follow the same basic design. Keep these points in mind and you will be well on the way to creating a fast loading page that will be pleasing on the eye and will also be acceptable to the major Search Engines. And when it comes to submitting your site - there is no real need to do this, just keep updating your pages on a regular basis. This is better than submitting your site because in any case the search engine spiders will find your site if it is worth finding.
所有的页面设计都应该遵循这个基本的设计法则。时刻提醒自己，通过这个法则可以使你创建下载更为迅速的网站，可以使访问者的视觉效果极佳，并有一个很好的搜索引擎接受度。当你向搜索引擎提交站点时 —— 一般没有做这个的必要，尽量保持站点页面遵循一个常规的法则进行更新。这样做比你直接向搜索引擎提交页面效果更好，因为搜索引擎蜘蛛会非常愿意寻找那些有价值的网页。
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